Tag Archives: M&M's

M&M’s: Marketing Stunt or Killing the Brand?

By Zamantha Muñoz-Morales

If there’s one candy that has made a name for itself over the years, it would be M&M’s. These chocolates aren’t really anything special since they’re just candy-coated milk chocolate circles. The real gold, and probably what makes the candies sell, are the mascots. That’s right! The famous walking and talking M&M’s candies that you’ll most likely see on television ads. Many people have seen these mascots. However, at the end of 2022, things started to go downhill, and only downhill. There was so much controversy regarding the changes made to the M&M’s mascots that it led to an indefinite pause from the spokescandies. Should we not expect to see them anytime soon or if this is just a marketing stunt? Before we can answer, let’s start at the beginning.

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